| MGMT 4535 |
Seminar in International Management |
Field experience involving meetings with top management
personnel of businesses operating outside the United States. Discussions
will center on the economic, cultural, social, legal and other environmental
constraints that affect firms in other countries. |
| MKTG 3031 |
Principles of Marketing |
Prerequisite: Principles of economics or equivalent.
An introductory look at the marketing function, especially from
the managerial perspective. Major topics include the marketing environment,
consumer behavior, the marketing mix, international marketing and
marketing research. |
| MKTG 4531 |
International Marketing |
Prerequisite: MKTG 3031. Analysis of marketing problems
of international business with emphasis on export marketing and
domestic marketing of U. S. products abroad. Focus is on culture
and all of the marketing mix variables in successfully selling abroad. |
| MKTG 4532 |
Seminar in International Marketing |
Field experience involving meetings with the chief
marketing officers of firms operating in areas outside the United
States. Sessions will concentrate on marketing problems found in
other cultures, the solutions used to address those problems and
how these problems and solutions are different from the American
experience. |
| PSYC 4131 |
Social Psychology |
Conformity, mass communication and propaganda, self-justification,
human agression, prejudice, attraction, cooperation and competition
theory, research and application. Crosslisted with SOCI 4131. |
| PSYC 4631 |
Research Design and Statistical Measurement I |
Design, analysis and application of social science
research techniques and methods of measurement. |
| PSYC 4632 |
Research Design and Statistical Measurement II |
Prerequisite: PSYC 4631. Design, analysis and application
of social science research techniques and methods of measurement. |
| PSYC 4836 |
Intercultural Communication |
The relationship between culture and communication;
the general concept of intercultural communication; intercommunity
communication, international communication and cross cultural communication. |
| SOCI 3531 |
Political Sociology |
The social bases of power; strategies for developing
political influence; focus of power in America; relations between
citizens and authorities; problems of political legitimacy. |
| SOCI 3532 |
Urban Sociology |
The social organization of urban life and the structure
of power in communities; urban problems and strategies for change. |
| SOCI 4132 |
Social Structure: Class, Power and Status |
Various interpretations of America's system of social
stratification. |
| SOCI 4232 |
Theories of Society |
A review of historical and contemporary statements
on the nature of society by philosophers and scientists. |
| SOCI 4335 |
Social Change |
Macrosocial change from hunting and gathering societies,
through horticultural and agrarian societies to industrial societies. |
| SOCI 4535 |
Minorities in America |
Economic, political and social status of minority
subcultures; the changing nature of minority-majority relations.
"May include Women's Studies content."
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